Board search training series
Rules of the Game
Nine practical rules for how board appointments actually work
Board search rewards clarity, reputation and relationships — not scattergun applications. This nine-part series sets out the rules that shape appointments in today’s market, so you can build a more deliberate Board Portfolio®.
Watch each episode in order, or start with the rule that matches where you are stuck.
The nine rules
Episode 1 Nobody wants a nobody on their board
Boards appoint people with a clear market profile. If you are not yet visible as a credible board candidate, that is the first gap to close.
Episode 2 Board appointments are incremental
Most board careers are built seat by seat. Treat early appointments as stepping stones that strengthen your Board Portfolio® over time.
Episode 3 The truth about NFP appointments
Not-for-profit seats can be valuable — when they fit your strategy. Choose NFP roles deliberately, not as a default when the commercial market feels hard.
Episode 4 Board search firms are of very little help
Search firms work for the board, not for you. Relying on them alone is not a board search strategy.
Episode 5 Job boards do not work
Advertised board roles are only a thin slice of the market. Real momentum comes from positioning, relationships and targeted outreach.
Episode 6 When to approach your contacts
Timing matters. Approach your network when your story, documents and target list are ready — not before.
Episode 7 Reputation is very important
Chairs and nominating committees check who you are in the market. Protect and strengthen your professional reputation as part of the search.
Episode 8 Personal Brand is critical
Your personal brand is how the market summarises your value. Make it clear, consistent and aligned with the boards you want.
Episode 9 Networking is at the heart of your board search strategy
Board search is a relationship business. Structured networking — not random coffee chats — sits at the centre of a serious campaign.
Ready to apply the rules to your search?
If you want a clearer Board Portfolio® strategy — positioning, target market and outreach — book a confidential conversation with Kylie.