In a world grappling with data breaches, evolving regulations, and the rise of AI, building trust is not just important—it’s essential. In this exclusive interview, I sit down with Greta Menzies , Co-Founder and CEO of MyDataboss, a startup that’s redefining the future of digital trust, compliance, and data governance in Australia.
Greta shares how she’s turned a career in AI and data governance into a purpose-led venture that’s helping Australian businesses stay ahead of new AML/CTF obligations. We talk about assembling the right advisory board, navigating capital raising as a female founder, and preparing for one of the most significant regulatory shifts in decades.
“MyDataboss was created out of a clear need for a smarter, safer way to manage sensitive information in a way that is secure, compliant, and builds trust with clients rather than eroding it.” – Greta Menzies
On Building a Tech Company with Purpose
Kylie: Greta, congratulations on the launch of MyDataboss. Launching a business like this is no small feat. What has been the key to your success in getting to this point?
Greta: Thank you, Kylie. I believe it comes down to innovation and collaboration. MyDataboss was created out of a clear need for a smarter, safer way to manage sensitive information in a way that is secure, compliant, and builds trust with clients rather than eroding it. Having worked in AI and data governance for close to 20 years across banking, government, retail, and academia, I’ve seen both the promise and the pitfalls of how personal information is processed within organisations. The wake-up call for many came with high-profile breaches a few years ago, which exposed systemic vulnerabilities not just in large enterprises but also in small businesses. That’s when I knew we had to build something better.
MyDataboss pulled together industry experts across finance, legal, real estate, and cybersecurity. From this, we built not just a product, but infrastructure for a future where digital trust is essential.
“We built not just a product, but infrastructure for a future where digital trust is essential.”
On Building an Expert Advisory Board
Kylie: The industry experts included some key appointments to your advisory board. How has this shaped your journey as a founder?
Greta: It’s been fundamental. I come from a background in psychology and neuroscience before pivoting into data, so I have always valued the input of people and culture. We were deliberate in assembling an advisory board with the right mix of skills, personalities, and people who are hands-on. They have provided strategic insight, supported our go-to-market plan, and ensured we are in a position to scale from day one.
“We were deliberate in assembling an advisory board… they’ve ensured we are in a position to scale from day one.”
On Capital Raising as a Female Founder
Kylie: You and I both know raising capital as a female founder comes with its own set of challenges. How have you navigated this?
Greta: Honestly, I’ve focused on working with people who recognise the value of bold ideas and brave execution. I look for people who say, “The world needs more businesses like this.” While we have bootstrapped to date, we have been able to build a strong financial foundation, we’re now exploring a Series A raise to capitalise on growing market momentum.
There’s a growing investment appetite for businesses like MyDataboss, which are female-led, impact-focused, and designed to solve systemic problems. Yes, capital raising can be tougher for women, but with the right people around you, it’s absolutely possible.
“There’s a growing investment appetite for businesses like MyDataboss—female-led, impact-focused, and solving systemic problems.”
What’s Next for MyDataboss?
Kylie: And what’s next?
Greta: We’re preparing for a Series A capital raise. Interested parties are invited to connect directly to learn more about our vision, roadmap, and investment opportunity. The round will allow us to scale faster and run broader marketing campaigns post-legislation release in September. Our strategy is to build out the team to ensure the business and product suite grows sustainably.
Kylie: I know how hard you’ve worked to bring this to life. What’s your final message to investors and partners watching your journey?
Greta: This is just the beginning. We’ve built the infrastructure for a new era of digital trust. With the right partners, we can lead this transformation and make privacy-first, compliance-driven technology the new normal, not the exception.
“With the right partners, we can lead this transformation and make privacy-first, compliance-driven technology the new normal.”
Leading the Way on AML/CTF Reforms
Kylie: Speaking of momentum, let’s talk about the AML/CTF reforms hitting the market next year. How is MyDataboss positioned to support this regulatory change?
Greta: The next six months are about driving awareness and helping businesses prepare. The introduction of Tranche 2 AML/CTF obligations will hit real estate, legal, and accounting firms hard. These businesses must verify client identities, screen for PEPs and sanctions, train staff, appoint a compliance officer, and maintain an AML/CTF program.
MyDataboss solves this with a “verify once, share many times” thesis. It dramatically reduces customer friction, helps businesses stay compliant and ensures privacy and security standards are embedded. It’s an all-in-one integrated system for AML compliance, data privacy, and digital trust security.
“Our system dramatically reduces friction and helps businesses embed compliance and privacy by design.”
What Drives Greta Menzies
Kylie: What really stands out is your passion. What drives you personally?
Greta: I’ve always been fascinated by the potential of emerging technologies and how we can make them accessible to everyone. My love of data innovation started when I helped adapt machine learning systems for APAC markets early in my career.
Over the years, I saw repeated issues with data security, privacy gaps, and compliance frameworks applied retrospectively. I knew we needed a proactive, intuitive solution—one that would allow professionals to focus on what they do best while we take care of the rest. That’s what MyDataboss is all about.
Founder Snapshot: Greta Menzies
- Role: Co-Founder & CEO, MyDataboss
- Experience: 20 years in AI, data governance & innovation
- Advisory Board: Senior leaders across finance, law, real estate, cybersecurity
- Series A Raise: Now open for expressions of interest
- Target Sectors: Legal, Real Estate, Finance, Accounting
- Regulatory Tailwind: Over 90,000 Australian businesses subject to new AML/CTF reforms
- Vision: One secure platform for ID verification, privacy compliance & audit readiness
About Tiger Boards
Led by Kylie Hammond, Tiger Boards is Australia’s premier Board Search firm. We specialise in appointing next-generation directors and advisory board members for dynamic organisations navigating change. With a deep network across the Asia Pacific and decades of experience in executive search, Tiger Boards helps shape boards of the future.